Strategic Tourism Plan 2017-2020 Strategic Tourism Plan 2017-2020

In view of the need to implement a roadmap for the tourism policy of the city of A Coruña, in December 2016 the team responsible for drawing up the Strategic Tourism Plan, in collaboration with the A Coruña Tourist Board and with the city's tourism sector, started working to achieve a document that would reach a consensus and define the tourism strategy for A Coruña for the period 2017 - 2020.

I. INTRODUCTION

1. Contextualisation of the Strategic Plan

2. Strategic Plan Approach and Methodology 

II. ANALYSIS AND DIAGNOSIS OF TOURISM IN A CORUÑA 

1. Tourism offer 

2. Tourism demand 

3. Destination management and tourism marketing 

4. Competence 

5. Competitiveness 

6. SWOT analysis 

7. Diagnostic findings 

8. Challenges and strategic objectives 

III. A CORUÑA'S DEVELOPMENT MODEL AND STRATEGY 

1. A Coruña's tourism strategy 2017-20 

2. A Coruña's mission, vision and tourism model 

3. A Coruña's competitive strategy 

4. Core strategies: products, markets, target audiences and positioning 

IV. PLAN OF ACTION 

1. Road map 

2. Action programmes 

3. Estimated budget

V. APPENDICES

1. Results of the citizen participation process for the A Coruña Strategic Tourism Plan

Benchmarking

3. Analysis of the School of Tourism in A Coruña.

4. Functional Analysis of the A Coruña Tourist Board

5. Analysis of target audiences and value proposition for the A Coruña tourism brand.

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