A Coruña City Council

A Coruña City Council
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Dates:

17 of march of 2023

A Coruña participates in the Spain Convention Bureau meeting in Mallorca

MICE or meetings tourism is one of the main lines of action of Inés Rey's government

A Coruña participates through its Consortium of Tourism and Congresses in the meeting that the Spain Convention Bureau is holding these days in Mallorca. A Coruña participates through its Consortium of Tourism and Congresses in the meeting that the Spain Convention Bureau is holding these days in Mallorca. MICE tourism or meetings tourism is key in the tourism strategy of Inés Rey's government, a segment that is growing year after year in the city of A Coruña. A Coruña is committed to MICE tourism and in this spirit is present at this event that brings together specialized tourism personnel, who analyze the trends in this sector and the forecast for the coming years.A Coruña follows the path of Spain in MICE tourism, which in 2022 has risen to second place in the world ranking in the organization of international events, according to the report prepared each year by the prestigious international organization ICCA. Participating in the debates held in Mallorca since yesterday are the manager of the Consortium of Tourism and Congresses of A Coruña, Moisés Jorge Naranjo, and the technician in Tourism of the Consortium, Julio Fernández de la Iglesia. In these conferences they have dealt with issues related to the evolution of European markets, sustainability as a driving element of MICE destinations, the need to incorporate digitization in these destinations or the economic impact and social transformation that this type of tourism entails.A Coruña stands out for its commitment to MICE tourism: in 2022 alone, 11 fairs and 25 congresses were held, with nearly 200,000 visitors, which contributes to the positioning of the city as a destination nationally and internationally. In addition, this type of strategy, which focuses on congresses and major cultural events, contributes to the deseasonalization of tourism.

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